In this highly competitive market, products alone are not enough to attract consumers' attention. Traditional standardized packaging is often lack of new ideas, can not make consumers have a deep impression on the brand. Customized packaging has become an effective means to break this bottleneck. It can not only reflect the uniqueness of the brand, but also convey a unique value proposition, making the enterprise stand out from many competitors.

Through carefully designed unique patterns and logos, coupled with the aesthetic color matching of the target audience, each package seems to tell its own story, deepening consumers' memory and enhancing loyalty.

In order to achieve the desired marketing effect, it is important to understand the various types of packaging materials and their application scenarios. For example, sturdy, durable, environmentally friendly cartons are suitable for transportation, storage and protection of large-volume articles. The colorful and eye-catching color box is very suitable for high-grade beauty makeup and skin care series to present a luxurious texture image. Flat packaging bags that are light and easy to carry, save space and have low resource costs are ideal for carrying small gifts or samples.

according to the needs of different occasions, the flexible use of these forms can also create more possibilities to meet the special requirements of specific industries, so as to maximize their respective advantages and bring unexpected favorable feedback ~

Excellent packaging not only stays at the visual level, but also considers factors such as practicality and convenience in actual use. For example, the internal structure layout is reasonably planned to better fix the contents to prevent shaking and damage; The selection of a sealing device that is easy to open and close and repeatedly used will greatly improve the user experience satisfaction.

at the same time, we should also pay attention to the selection of materials-not only to ensure sufficient strength support, but also to take into account the concept of green environmental protection, reducing the burden of environmental pollution and achieving the best of both worlds is the real way to win! As shown in the figure below, it is a high-end perfume gift box product display tailored for our customers:

Although the main part determines the score of most first impressions, small labels and bottle stickers should not be ignored. Although they are inconspicuous, they can play the role of the finishing touch at a critical moment. The exquisite and unique design with appropriate copywriting can not only strengthen the brand image cognition again, but also stimulate the potential purchase desire and promote the transaction probability to increase significantly.

imagine that when you receive a package and open it, you will see a warm thank-you card or special discount coupon attached to it, will it instantly increase your goodwill? this is where the magic of additional value-added services lies ~

In fact, more and more enterprises have realized this and achieved good results through practical actions. Taking domestic well-known cosmetics chain stores as an example, they have recently launched a series of limited edition festival suit, all of which adopt a brand-new concept packaging design scheme, including the overall appearance composed of a metallic shiny shell and three-dimensional embossed decorative elements, which gives people a bright feeling at the moment. At the same time, the internal accessories are carefully arranged and placed neatly and orderly without any clutter, and finally the sales volume has increased by more than 30% year on year on year on year.

"Since the switch to a new generation of more artistic packaging accessories, it is obvious that customers' evaluation of the whole set of products has generally increased a lot, and the repurchase rate has also shown signs of significant improvement." -Sales Director Mr. Wang to share experience.

This shows that even trivial things can be turned into huge business opportunities to be explored as long as you work hard, right?